BBright confirms its playout market focus with 4K – Ultra HD baseband server supporting 24/7 linear UHD services with HDR

31 May 2016

RENNES – France, May 31st, 2016

BBright continues its incursion in the Ultra HD playback market by introducing the cost-effective UHD-24/7 quad 3G-SDI playout server accepting various pivot file formats for unlimited playout event scheduling, targeting linear broadcast channel, IPTV operator and OTT distribution.

BBright, the French company that specializes in 4K / Ultra HD and HEVC video technologies for broadcasters and network operators, has already won significant market shares in Europe, North America and Asia with its leading UHD-Play video file player. The UHD-Play is now considered as the reference Ultra HD source for tests / trials and now includes SDR-to-HDR up-conversion capabilities. Following this commercial success, BBright now moves on to the next technological step with the introduction of a 24/7 playout server dedicated to be used in Ultra HD channels head-ends.

The new UHD-24/7 features quad 3G-SDI outputs, Level A / B (both in QFHD and 2-Sample Interleaved pixel modes). Several 4K / UHD pivot file formats (XAVC, H.265, H.264, …) are accepted at file ingest. Full-HD progressive files can be up-scaled in real-time for Ultra HD playout. HDR schemes are natively supported with PQ10 and HLG compatibility. A 24/7 daily – weekly – monthly playout event scheduler allows for a complete linear channel scheduling (including BXF traffic file import). DolbyTM audio stream pass-through (up to AC-4), multiple logos insertion and workflow automation are also parts of product features.

According to Guillaume Arthuis, CEO of BBright:the UHD-Play playback server gained a wide and international market acceptance in 2015, and I now want to position BBright company as a recognized vendor of software-based servers to be used 24/7 in production infrastructures such as playout head-ends. Ultra HD with HDR represents today the next significant trend for the entire video industry. BBright is helping its customers to take the market lead faster than competition such as MEASAT does, during Broadcast Asia 2016, with a demonstration of end-to-end Ultra HD channel broadcast in HDR for which the baseband source is the newest UHD-24/7.

BBright will show its solutions at BROADCAST ASIA, May 31 – June 3 2016  : DAXCO DIGITAL booth 4G2 – 04

About BBright

BBright brings visionary solutions and products to the professional video industry. BBright is focusing on rapid market transitions around 4K/UHD, HEVC, multiscreen and content delinearization. BBright develops high-end 4K and HEVC technologies including broadcast appliances such as playout servers and transcoders for the video ecosystem. The company is privately held and was founded in September 2013 in Rennes, France.

Media contacts:

Laurent Appercel
Tel: +33 2 99 12 17 65