BBright showcases Next-Gen Ultra HD workflow with Dolby Vision & Atmos at IBC Show 2025 on the Ultra HD Forum booth, in partnership with CANAL+, Ateme and Jünger Audio

BBright will be showcasing a cutting-edge live demonstration at IBC Show 2025, hosted on the Ultra HD Forum booth. This end-to-end workflow leverages the latest SMPTE ST 2110-41 standard to power a fully IP-based Ultra HD broadcast chain, delivering native Dolby Vision and Dolby Atmos with real-time metadata synchronization, immersive audio, and HDR accuracy.

The technical showcase features:

• BBright Playout, outputting ST 2110-20/30/40/41 streams (video, audio, and metadata)
• Dolby Ultra HD Repo File containing ISXD (dynamic HDR metadata) and MGA (Metadata Guided Audio) with S-ADM (Serial Audio Definition Model)
• CANAL+ providing Ultra HD content in the Repo file format
• Jünger Audio processing and monitoring of audio and S-ADM
• Ateme TITAN Live Encoder, delivering Dolby Vision and Dolby Atmos in a native 2160p encoded stream

This demo showcases a major leap forward with ST 2110-41: effortless switching between formats. Watch as the workflow glides from HDR10 to Dolby Vision, or from 5.1 surround to full Dolby Atmos, instantly and without disruption. No interruptions, no artifacts, no manual tweaks — just smooth, real-time adaptability. For broadcasters juggling diverse content or multilingual feeds, it’s a game-changing proof of truly flexible, next-gen playout.

“With ST 2110-41, the industry can finally unlock the full potential of IP-based Ultra HD workflows. This demonstration proves that advanced formats like Dolby Vision and Dolby Atmos can be delivered with perfect accuracy and interoperability, end to end. By working closely with Dolby, Ateme, and Jünger Audio, we’re showing broadcasters that the future of premium live content is not just coming, it’s ready today,” said Guillaume Arthuis, Founder and Managing Director at BBright.

“Dolby Vision and Dolby Atmos bring spectacular added dimensions to live sports and other linear content, these new IP workflows enable Dolby to be added to services seamlessly and flexibly. We’re pleased to be partnering to make these new standards-based solutions a reality”, explained Jason Power, Vice President AV Ecosystem at Dolby.

“New formats and compression technology keep making audiovisual experiences more immersive. Deploying them efficiently and at scale though, especially for Live, also requires dynamically dealing with a large variety of sources – and that’s precisely the challenge we are tackling with our industry partners”, stated Thomas Burnichon, VP Innovation Strategy at Ateme.

Roman Rehausen, Product Manager, Jünger Audio adds: “Immersive and accessible audio is a real value driver for content providers. With flexAI we support Dolby Atmos S-ADM — from live authoring and editing to multi-format rendering and monitoring. In addition, the flexible routing and loudness management with Level Magic make it possible to deliver reliable NGA productions with ease. Together with our partners, it’s great to demonstrate a workflow that broadcasters already put into practice.”

This live, end-to-end demo brings to life the true power of ST 2110-41, carrying rich metadata like S-ADM and ISXD seamlessly across an all-IP broadcast chain. With flawless interoperability, frame-accurate timing, and built-in support for Dolby Vision and Dolby Atmos, it sets a new benchmark for what’s possible in live production and Ultra HD delivery.

At the core of this innovation, BBright’s playout and monitoring solutions showcase unrivaled precision, flexibility, and scalability, built to handle the toughest broadcast challenges, from live sports and premium OTT to hybrid SDI/IP deployments. By fully embracing ST 2110, Ultra HD, HDR, and Next Generation Audio, BBright is helping broadcasters unlock new creative possibilities and deliver richer viewing experiences without compromise.

Experience it live at IBC Show 2025 on the Ultra HD Forum booth 14.C11. See how BBright and its partners are shaping the future of IP broadcasting.