HBS selects BBright encoders and decoders to connect ST 2110 live production workflows to the cloud via SRT

BBright, a leading provider of next-generation broadcast solutions, is proud to announce that Host Broadcast Services (HBS), the global leader in live sports production, has deployed BBright encoders and decoders to bridge its ST 2110 production environment with the cloud using SRT transport.

Ensuring the highest quality of service in live sports broadcasting is a permanent priority for HBS. By adopting BBright’s technology, HBS can now extend its advanced IP production infrastructure into the cloud with reliable and flexible contribution links. This deployment enables a seamless “ground-to-cloud” and “cloud-to-ground” gateway, giving HBS the ability to:

• Ground to cloud (BBright encoders): transport high-quality ST 2110 live feeds securely from on-premises venues and production hubs into cloud platforms for remote production, contribution and event archiving.
• Cloud to ground (BBright decoders): bring processed or augmented feeds back from the cloud to on-site production environments, ensuring real-time delivery with broadcast-grade reliability.

This bidirectional capability empowers HBS to create more flexible, scalable and resilient live workflows, while maintaining the gold standard of sports coverage expected by audiences worldwide.

BBright brings its recognised expertise in ST 2110 workflows and secure transport over SRT, providing seamless interoperability between on-premises IP-based production and remote/cloud applications. In addition, BBright’s engineering team worked closely with HBS to ensure smooth integration, offering responsive support and in-depth technical know-how at every stage of the project.

“The BBright encoding and decoding platform helped us seamlessly bridge the gap between our cloud-based audio and video processing systems and our on-premise production environment,” says Bart Lucassen, HBS Director of Engineering & Logistics. “The BBright team’s responsiveness during the set-up phase and their ongoing support have been essential to the project’s success. The control API also allowed us to automate a large part of our workflows with very little development effort.”

“We are delighted to support HBS in connecting their ST 2110 live production workflows with the cloud. Our encoders and decoders, together with our strong engineering support, provide the reliability and flexibility needed for mission-critical sports broadcasts,” said Guillaume Arthuis, Founder and Managing Director at BBright. “This deployment confirms BBright’s position at the forefront of hybrid IP and cloud-based contribution workflows.”

With this collaboration, HBS continues to set the benchmark in sports broadcasting, leveraging its unrivaled live production expertise, while BBright strengthens its role as a trusted partner for broadcasters and service providers embracing next-generation IP and cloud workflows. 

About BBright

BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high-performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry. BBright was acquired in 2024 and is now part of Hexaglobe Group (BBright, SGT, and Hexaglobe).

For more information, please visit www.bbright.com or contact media@bbright.com.

About HBS

Founded in 1999, Host Broadcast Services (HBS) was originally established with the core mandate of being the Host Broadcaster (HB) for the 2002 FIFA World Cup Korea/Japan™; the organisation has since developed as a renowned host broadcast expert.

Consistently, through each successive event, HBS has raised the bar of host broadcasting.  As host broadcaster of the 2002, 2006, 2010, 2014, 2018 and 2022 editions of the FIFA World Cup™, HBS has been responsible for the most-watched sporting events on the planet.

Our roster of clients has grown, expanding from origins in football broadcast to now count major events in rugby, tennis, marathon, endurance sports, motor-sport, sailing, ice hockey and multi-sports games among many others on our CV. Recent additions to our client list include Spain’s top two professional football divisions for LALIGA, joining France’s Ligue 1 as seasonal competitions, as well as the USTA for the prestigious U.S. Open tennis tournament in New York – marking the third of the four Grand Slam tennis events which we have been involved with.

For more information, please visit www.hbs.tv or contact Steve Wilson, Head of Communications swilson@hbs.tv