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BBright and Technicolor enable easy HDR live production and playout

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01 September 2020

BBright and Technicolor enable easy HDR live production and playout.

BBright, the specialist in advanced media processing and technologies, has been working with Technicolor, a worldwide leader in the media and entertainment sector, to integrate Technicolor’s HDR technologies into their playout and live production solutions.

BBright Live Production and Playout solutions now support both Technicolor HDR (SL-HDR1 and SL-HDR2 versions) and Technicolor ITM (Intelligent Tone Management) to enable live SDR / HDR cross conversion and facilitate HDR deployments. Guillaume Arthuis, BBright CEO, explained: “HDR adoption is still slowed down by the amount of existing heterogeneous formats, especially in live production. Thanks to Technicolor’s technology, we now have the ability to provide high quality live SDR/HDR cross conversions (up to Ultra HD) to our customers and help them simplify their production workflows.

BBright Technicolor

BBright Live Production (BMedia) and Playout (UHD-Channel) support SDI and ST2110 inputs/outputs, and a large portfolio of codecs and file wrappers. Adding Technicolor live HDR tone management technology   makes BBright solutions unique and the most flexible and interoperable on the market.

“The collaboration with BBright is yet another example that Technicolor’s HDR technologies are the most suited for Broadcasters that want to easily and cost efficiently produce HDR live content”, says Thomas Bohan, Technicolor’s HDR Program President.

About BBright

BBright develops high-end software-based technologies, and focuses on latest media innovations such as UHD, HDR, 8K, NGA and HFR. Advanced Media processing solutions are available for Live Ingest and baseband Playout, TS-based/Compressed Playout, professional Contribution and Monitoring Decoders and reference Test and QC systems. BBright serves various Tier #1 customers worldwide such as broadcast equipment manufacturers, UHD / 4K / 8K content vendors, video network operators (Satellite, Terrestrial, Cable), Telco operators (IPTV) and public or private TV channels.

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