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Insights and highlights: NAB Show 2024


02 May 2024

NAB Show 2024 is now wrapped up and just like every year, we got to experience a whirlwind of innovation, opportunities and industry insights. 

It’s now time to reflect on this edition with a full overview!

If you didn’t visit us, this recap will provide you with all the information you missed. And if we met at NAB, it will be a chance to relive everything that happened at the BBright booth!

Major live sports events in 2024!

With the Paris 2024 Olympic Games, the Euros soccer competition, and other major events, be ready to enjoy live Ultra HD this year, with the best possible user experience! Ultra HD HDR, Dolby Atmos or AC4, Dolby Vision: BBright solutions are ready to support you in the deployment of these new formats.

BBright and SGT forge strategic partnership to unveil groundbreaking Playout and Automation integration at NAB Show 2024

Now united within the Hexaglobe group, BBright and SGT were able to present their first partnership during this NAB 2024. The BBright playout solution can now be controlled by SGT‘s Veda Automation system. For more details, read the full press release here.

What’s the trend?

Technologies like Ultra HD, 2110, HDR, and IP contribution are now widely deployed. Gone are the days of mere announcements; as manufacturers, we must now focus on efficiency and practical optimization of these technologies. This entails minimizing processing, consumption, and overall Total Cost of Ownership (TCO), BBright is at the forefront on these topics.

We are already looking forward to next year’s edition. In the meantime, BBright is attending other shows very soon:

Shows in May MPTS Cabsat

About BBright

BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high- performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry.