BBright is proud to announce having joined the EBU ADM Implementers Group (ADM-IG) as a founding member.
Together with other major industry partners, we will collaborate on the advancement of the ADM/S-ADM integration of this state-of-the-art broadcast audio technology from production to playout.
Earlier this year, at the EBU’s Production Technology Seminar, ADM-IG partners presented the “ADM Studio Set-up”. This complete ADM/S-ADM broadcast chain includes ADM file creation, MXF wrapping and QC, playback from a playout server, and S-ADM authoring and encoding in both major NGA distribution codecs, AC-4 and MPEG-H.
At NAB (West Hall W2261 booth) we will showcase how our BBright Playout enables and integrates into this reference implementation.
“Joining the ADM-IG as a founding member is a natural step for BBright,” said Guillaume Arthuis, Founder and Managing Director of BBright. “We have been at the forefront of ADM/S-ADM and next-generation audio workflows from the very beginning, working closely with leading broadcasters and technology partners. In 2026, these technologies are no longer experimental, BBright enables their deployment in 24/7 production environments with tier-one broadcasters. As innovation partners, our role is to bridge cutting-edge standards with operational reality, ensuring that ADM/S-ADM delivers immediate, tangible value across the broadcast chain. Through ADM-IG, we are excited to contribute to accelerating this industry-wide transition.”
BBright will also contribute to the webinars and tutorials ADM-IG organises and participate in the ADM/S-ADM plug-fests to come. Preparations are in progress for the first, “virtual” edition, focusing on interoperability and QC of file-based assets, are in progress and duetargeted for mid/end of May 2026.
What is ADM/S-ADM?
ADM/S-ADM are ITU-R defined standards for file-based (ITU-R BS.2076) and frame-based (ITU-R BS. 2125) object-based audio production. ADM was initiated and developed by public service broadcasters BBC R&D, the former IRT, and Japan’s NHK, under the auspices of the EBU.
ADM is already widely integrated in DAWs and a requirement in various broadcast and streaming specifications for deliverables. Most prominently and at scale, ADM was applied for live broadcasting of the Paris 2024 and Milano-Cortina 2026 Olympic Games by France Télévisions.
For more information, visit: https://adm.ebu.io
About BBright
BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high-performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry. BBright was acquired in 2024 and is now part of Hexaglobe Group (BBright, SGT, and Hexaglobe).
For more information, please visit www.bbright.com or contact media@bbright.com.
About EBU ADM IMPLEMENTERS GROUP – ADM-IG
The ADM-IG was launched as a working group of the European Broadcasting Union EBU in 2026. The group is open to EBU Members, the wider industry and other interested parties. The ADM-IG aims to discuss and develop strategies for a broad implementation of ADM/S-ADM in media production infrastructures and delivery workflows, enabling and ensuring technical interoperability and reliable content exchange. ADM-IG is organised in 4 workstreams, dedicated to Basic & Tools, Files & Templates & QC, Workflows & Interoperability, and ADM Outreach & OP. Apart from regular working calls, ADM-IG also runs webinars and tutorials on ADM. A first ADM/S-ADM plug-fest is planned for Q2 2026.
For more information and to join ADM-IG, visit: https://tech.ebu.ch/groups/as