Ingest and Playout

Ingest & Playout, what are we talking about?

In the dynamic world of broadcasting, where content creation and distribution go hand in hand, the process of ingest and playout plays a pivotal role. Ingest refers to the acquisition and recording of content, while playout involves the playback and delivery of that content to viewers. Ingest and playout challenges are inherent to the broadcast industry, but they can be overcome with the right solutions and technologies in place.

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Key Challenges

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File Formats and Codecs

One of the major challenges in ingest and playout is dealing with various file formats and codecs. Content creators often work with different equipment and software, resulting in a diverse range of file formats and encoding schemes. Broadcasters need robust systems that can handle multiple formats and codecs efficiently. The arrival of ultra HD, HDR, and new spatialized audio formats adds an additional layer of complexity and new conversions to handle.

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File Size and Bandwidth

Broadcast-quality content is often large in size, and transferring such files can be time-consuming, especially when dealing with limited bandwidth. This challenge becomes more pronounced when broadcasters need to acquire content from remote locations or distribute it to multiple broadcast centers.

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Synchronization and Timing

Playout often involves synchronized playout across multiple channels or platforms. Maintaining accurate timing and synchronization is vital to ensure a seamless viewer experience. Whether on SDI or pure IP, or even hybrid formats, video, audio and metadata streams must be perfectly synchronized.

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Content Security

Both ingest and playout workflows require robust security measures to protect valuable content from unauthorized access or distribution, but also to ensure that critical content can never be lost. Protection of access by encryption, isolation of interfaces, and other redundancy measures are necessary to protect this critical content.

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Redundancy and Failover

Broadcasters cannot afford interruptions or downtime in ingest & playout operations. Equipment failures, network outages, or software glitches can disrupt the broadcast workflow, leading to a loss in revenue and viewership. Implementing redundancy and failover mechanisms at critical points in the ingest and playout chain can help ensure uninterrupted content delivery.

White paper: Live Content Ingest

Discover the benefits of BBright Live Content Ingest through multiple Customer Use-cases.


How BBright can help you ?

By addressing file format compatibility, optimizing format conversions, maintaining synchronization, ensuring content security, and implementing redundancy measures, BBright enhance the efficiency and reliability of ingest and playout workflows. BBright has developed a unique range of solutions optimized for each use case. Whether in compressed domain (transport stream) or baseband (SDI or 2110), BBright ingest & playout solutions allow both high density while supporting the most innovative formats (Ultra HD, HDR, …).


“The Multi-TS BBright has perfectly met our expectations. Both dense and easy to integrate into our existing workflow”

Benoît Elshout

Eurosport broadcast engineer

“Thanks to the responsiveness of their support teams and their excellent reliability, we were able to very quickly offer new stream generation services to our customers”

Michael Benhamou

CTO of Pixagility

“The collaboration with BBright is yet another example that Technicolor’s HDR technologies are the most suited for Broadcasters that want to easily and cost efficiently produce HDR live content”

Thomas Bohan

HDR Program President

“Their live broadcast and production solutions are truly innovative. […] As BBright continues to grow, our codecs will be right there to meet their every need”

Deacon Johnson

Senior Vice President, Technology Licensing & Strategy

“Being a pioneer in 4K HLG HDR content, Travelxp is proud to team up with another pioneer like BBright. Their fast and efficient technical support is ensuring the best quality of service”

Prashant Chothani

CEO of Travelxp