BBright unveils “One stream for the world” at NAB, redefining IP Playout with ST 2110

At the 2026 NAB Show in Las Vegas, BBright will present a new demonstration that challenges one of the most persistent limitations in modern broadcast infrastructures: the need to duplicate playout workflows to support multiple formats, languages, and delivery requirements.

With its “One Stream for the World” concept, BBright introduces a fundamentally different approach, one in which a single ST 2110 playout stream can simultaneously deliver multiple video formats, immersive audio experiences, subtitle services, and regional variations, without the overhead of parallel processing chains.

Built on BBright’s high-performance IP playout platform, the demonstration illustrates how broadcasters can transition from fragmented, format-driven architectures to a unified, metadata-driven workflow designed for Ultra HD and global distribution.

As the industry continues to expand into HDR, immersive audio, and increasingly localized services, traditional playout models are reaching their limits. Each new format or target device often requires additional infrastructure, multiplying complexity and operational cost. BBright’s approach addresses this challenge by consolidating these requirements into a single, adaptable stream that can serve a wide range of viewing experiences.

At the core of this architecture lies the use of SMPTE ST 2110 for the transport of essences and metadata within a fully IP-based environment. In particular, ST 2110-41 enables metadata to act as a real-time control layer, dynamically defining how content is rendered across formats and devices. Through ISXD metadata, a single video stream can support Dolby Vision, HDR10, and SDR outputs concurrently, removing the need for separate HDR and SDR playout paths. In parallel, S-ADM metadata enables advanced immersive audio services such as Dolby Atmos, AC-4, and Fraunhofer MPEG-H, while maintaining precise synchronization within the IP domain. Complementing this approach, subtitle services are carried as independent data flows using ST 2110-43, with TTML-based tracks enabling flexible, multilingual accessibility. By abstracting subtitles from region-specific legacy formats, ST 2110-43 helps overcome the long-standing challenge of differing subtitle standards across global markets, allowing a single playout stream to serve multiple regions without format conversion or duplication.

This approach fundamentally changes the economics and scalability of UHD playout. By unifying video, audio, subtitles, and metadata within a single ST 2110 workflow, broadcasters can significantly reduce infrastructure duplication, streamline operations, and accelerate the deployment of new services. What previously required multiple dedicated chains can now be achieved through a single, flexible pipeline capable of adapting in real time to different markets and devices.

Broadcasters are facing an explosion of formats, variants, and delivery requirements, which is driving unsustainable complexity in playout infrastructures,” said Guillaume Arthuis, Founder and Managing Director of BBright. “With this demonstration, we show how a metadata-driven ST 2110 workflow can unify these requirements into a single, scalable architecture, enabling one stream to deliver every experience, everywhere.”

Crucially, this is not a forward-looking concept or a laboratory prototype. BBright’s playout technologies are already deployed in production with leading broadcasters and OTT providers across the United States and Europe, supporting real-world UHD, HDR, and next-generation audio services. The NAB demonstration therefore reflects a model that is not only technically viable, but already operational at scale, offering a concrete path toward the future of IP-based playout.

About BBright

BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high-performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry. BBright was acquired in 2024 and is now part of Hexaglobe Group (BBright, SGT, and Hexaglobe).

For more information, please visit www.bbright.com or contact media@bbright.com.