Ground to cloud and cloud to ground: BBright is the right partner

This is exactly where BBright delivers, with proven, high-performance IP-based solutions that make hybrid infrastructures simple, efficient, and future-ready.

Ground to Cloud: Encode with confidence

Moving content to the cloud starts on the ground. BBright’s Professional Encoders are designed for live contribution, playout, or production environments, providing pristine video quality and full IP compatibility.

With support for ST 2110 uncompressed inputs, BBright encoders can ingest UHD, HDR, and multichannel audio from any IP-based production setup. The content is then encoded in real time into mezzanine or distribution formats such as HEVC or H264 and securely transported to cloud platforms via SRT protocols.

✅ Key benefits:

• Broadcast-grade encoding up to Ultra HD, 4:2:2 10 bits.
• ST 2110 or SDI inputs for maximum flexibility
• Cloud-ready IP transport (SRT)
• Unique user interface with key transmission KPIs (SRT statistics, ETR290 alarms…)

BBright’s encoder is the ideal entry point to the cloud, ensuring high-quality, standards-based workflows from the ground up.

Cloud to Ground: Decode with reliability

Once in the cloud, content eventually needs to make its way back to broadcast centers, production facilities, or distribution points. BBright’s Decoder ensures that the return path, cloud to ground, is just as efficient and reliable.

Supporting a wide range of IP transport protocols and compressed formats, the BBright Decoder can receive contribution feeds from the cloud, decode them in real time, and output them over ST 2110, SDI, or even HDMI for some specific monitoring use cases (Dolby Vision & Atmos).

BBright IP Gateway: Bridging environments

For broadcasters embracing hybrid IP workflows, the BBright IP Gateway acts as the perfect bridge between on-prem and cloud environments.

It provides protocol conversion & stream adaptation, and monitoring capabilities, making it possible to interconnect production islands, cloud services, or remote locations over IP networks.

The IP Gateway can manage TS over IP or SRT/RIST streams, ensuring that every piece of the workflow remains synchronized and interoperable.

✅ Highlights:

• Protocol conversion (TS/IP ↔ SRT/RIST)
• Stream monitoring 
• Available as VM, Appliance, or AWS.
  

Why BBright?

BBright has a strong track record of developing high-performance broadcast software for IP, Ultra HD, and HDR environments.
Our products are trusted by major broadcasters and technology partners worldwide for their reliability, interoperability, and ease of integration.

Whether your workflow is on-prem, in the cloud, or somewhere in between, BBright is the right partner to make it work.

Let’s build the future of hybrid broadcast together

Transitioning to hybrid IP workflows doesn’t have to be complex. With BBright’s ground-to-cloud and cloud-to-ground solutions, encoder, decoder, and IP gateway, you can design a flexible and future-proof architecture that connects your operations seamlessly, wherever your content lives.

About BBright

BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high-performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry. BBright was acquired in 2024 and is now part of Hexaglobe Group (BBright, SGT, and Hexaglobe).

For more information, please visit bbright.com or contact media@bbright.com.