BBright Integrated Playout
BBright Integrated Playout is a state-of-the-art, software-based media platform designed to meet the evolving demands of high-end ingest, playout, and channel distribution applications up to Ultra HD. With native support for the latest ST 2110 standards, it offers unmatched flexibility for broadcasters transitioning to IP-based workflows. Thanks to support for Dolby Vision and Dolby Atmos, seamless SDR/HDR conversions, and advanced metadata management, BBright’s solution stands at the forefront of next-generation broadcasting — enabling linear broadcast to deliver studio-grade premium content with quality that surpasses VOD, while effortlessly handling legacy content catalogs and live programming.
At the forefront of metadata management!
Built for next-generation workflows, BBright Integrated Playout delivers full SDI and ST 2110 support, advanced metadata management with native ST 2110-41 integration, and XAVC recording capabilities. Its flexible architecture enables easy integration with external automation systems while supporting logo insertion, HDR format ingest and playout, signalization, and ad replacement.
With Technicolor ITM (Intelligent Tone Management), the BBright video engine enhances workflow flexibility by enabling real-time SDR-to-HDR and HDR-to-SDR conversions for baseband inputs, media files, and inserted graphics, ensuring high-quality video across all formats and distribution channels.
By leveraging the latest innovations and the flexibility of ST 2110, Integrated Playout enables the creation of a metadata “highway” from post-production all the way to distribution. Thanks to support for ST 2110-41, BBright’s playout now enables:
- Native preservation of both video and audio post-production metadata (including ST 2110-41, ISXD, SADM, and MPEG-H Audio metadata), using an open standard that opens the door to numerous future applications.
- Frame-accurate switching between live events, legacy content (HD/SDR/stereo), and premium assets (e.g., Dolby Vision and Atmos), made possible by the real-time transport of metadata via ST 2110-41.
- Improved accessibility, thanks to support for more audio tracks, subtitles, and audio description. With support for up to 128 audio channels, the system goes far beyond current industry standards.
Our solution was awarded with NAB Show Product of the Year in the Asset Management/Playout category!
Resources
Integrated Playout presentation
Welcome to BBright Integrated Playout presentation! Watch the video to discover the key features of our solution.
Specifications
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BBright showcases Next-Gen Ultra HD Workflow with Dolby Vision & Atmos at NAB Show 2025 in partnership with Ateme and Jünger Audio
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BBright deploys its solutions at France Télévisions to support its UltraHD innovations
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BBright and SGT unveil Playout and Automation integration at NAB 2024
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Integrated Playout testimonials
“The collaboration with BBright is yet another example that Technicolor’s HDR technologies are the most suited for Broadcasters that want to easily and cost efficiently produce HDR live content”
Thomas Bohan
HDR Program President
“Their live broadcast and production solutions are truly innovative. […] As BBright continues to grow, our codecs will be right there to meet their every need”
Deacon Johnson
Senior Vice President, Technology Licensing & Strategy