Transport over IP

What are we talking about ?

In recent years, there has been a notable shift in the broadcasting industry when it comes to IP based transmission for contribution purposes. The emergence of the public internet as a significant medium for contribution transmission, alongside traditional satellite based transmission, represents a fundamental change in the collection and delivery of media content for primary distribution.

With the availability of various technologies, contribution solutions need to be adaptable to cater to multiple methods of sending and receiving contribution feeds. The diagram below illustrates the multiple points of emission and reception to reach the distribution to the end user/viewers starting point (also known as the output of the playout).

Key challenges

The current trend in broadcasting involves the multiplication of contribution streams that need to be transported from the live event site to the distribution starting point. Let’s take the example of a soccer match broadcast to illustrate this.

More and more streams

In the past, there was typically one main stream that was transported via satellite and broadcast through traditional networks. However, in today’s broadcasting landscape, along with the premium feed that is still likely to be transported through satellite, there are also multiple secondary feeds. These secondary feeds include players’ interviews, complementary camera feeds, behind-the-scenes footage from the changing room, and more. These additional feeds are often transported through public internet or fiber dedicated networks.

Cost-effectiveness necessity

The increasing number of feeds presents a challenge in terms of transmission costs. With more feeds to transport, the overall cost of transmission can become significant. Therefore, there is a need to find ways to reduce these transmission costs. To address both the multiplication of feeds and the need for cost reduction, smarter, scalable, and more efficient broadcast workflows are required. These workflows should be able to handle the growing number of feeds while optimizing the use of resources and minimizing costs. By developing such workflows, broadcasters can effectively manage the multiple contribution streams and ensure a seamless and cost-effective broadcasting experience.

How BBright can help you ?

In order to effectively support our customers in the face of these continuously evolving challenges, BBright provides a comprehensive range of solutions designed to optimize the transport of any contribution streams, all with key strengths in common: reliability, scalability, and density.