BBright Integrated Playout
The BBright Integrated Playout is a high-performance solution designed for advanced ingest and playout applications, supporting resolutions up to Ultra HD HDR. It offers seamless control via its intuitive web interface or through external automation, making it ideal for 24/7 broadcast operations.
At the forefront of metadata management!
Built for next-generation workflows, BBright Integrated Playout delivers full SDI and ST 2110 support, advanced metadata management with native ST 2110-41 integration, and XAVC recording capabilities. Its flexible architecture enables easy integration with external automation systems while supporting logo insertion, HDR format ingest and playout, signalization, and ad replacement.
With Technicolor ITM (Intelligent Tone Management), the BBright video engine enhances workflow flexibility by enabling real-time SDR-to-HDR and HDR-to-SDR conversions for baseband inputs, media files, and inserted graphics, ensuring high-quality video across all formats and distribution channels.
Our solution was awarded with NAB Show Product of the Year in the Asset Management/Playout category!
New BBright Integrated Playout Datasheet
Download the updated 2025 version of the datasheet for more details:
DownloadIntegrated Playout presentation
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Integrated Playout testimonials
“The collaboration with BBright is yet another example that Technicolor’s HDR technologies are the most suited for Broadcasters that want to easily and cost efficiently produce HDR live content”
Thomas Bohan
HDR Program President
“Their live broadcast and production solutions are truly innovative. […] As BBright continues to grow, our codecs will be right there to meet their every need”
Deacon Johnson
Senior Vice President, Technology Licensing & Strategy